An Icon of Style & Culture
From post-war Milan to swinging London, the late 1970s Mod revival and beyond: the Lambretta has been an icon of popular culture for over 75 years - with scooters at the hands of Paul Newman and James Dean, and clothing worn by Carl Barât and Paul Weller. The Lambretta name and famous script logo represent a history of style, tradition and unbreakable culture.
A WAY OF LIFE
A Rich History rooted in Italian Ingenuity and Design
Founded by Ferdinando Innocenti in Milan in 1947 and inspired by the popularity of motor scooters in post-war Italy, Lambretta introduced its first scooter, the Model A, in 1947. Throughout the 1950s and 1960s, Lambretta scooters gained popularity internationally, becoming a symbol of youth culture and style. In London's swinging sixties, Mods adopted the Lambretta: the clean lines, sleek design, and reliability of of the scooters perfectly complemented an ethos of modernity and originality.
Upholding a +75 Year Legacy with Contemporary Fashion
Lambretta Clothing draws heavily on the heritage of the original Lambretta scooters - blending a Milan/London vintage with contemporary design. Appealing to both nostalgic enthusiasts and a new generation of style-conscious consumers, Lambretta Clothing continues to uphold a legacy of over 75 years; embodying the spirit of cool, youthful rebellion that the Lambretta name has long represented.